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Social Media Marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

This social media marketing offers companies a way to engage with existing customers and reach new ones, while allowing them to promote culture, communication and elevate your community outreach.

You also have data analysis tools specially designed to optimize every penny invested in your campaign.

Sites such as Facebook, Twitter, Instagram and LinkedIn are commonly used to execute social media marketing.