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SEM positioning is the paid positioning on search engines. Its main mission is to attract new customers and generate quality traffic to the website. The most used search engine is Google.

Before starting to develop the advantages and characteristics of SEM positioning, it is necessary to understand why we need to position ourselves at the web level.

In the digital world, who has more chances of having more visits is the one who appears on the first page of Google. And not only that, but the higher we are, the better. Keywords play a fundamental role in search engine positioning. Likewise, companies, in order to position themselves, have to compete for certain keywords.

In short, we could say that SEM positioning is an advertising model in which search engines advertise our website, but in which we only pay if someone clicks on our sponsored link. That is why we talk about pay per click (PPC).